Kyivstar, as a part of Veon, planned to launch a digital product, which had strong competitors on the local Ukrainian market. Kyivstar was looking for risky ideas at the interruption of creativity and product management but creative agencies didn’t met the needs.

The most explosive ideas don’t born inside company and small creative agencies and independent creators are afraid to cooperate with leading corporation to offer cool ideas in tenders. Therefore, Radar Tech (ex VDNH-tech) together with Kyiv Academy of Media Arts organized a competition for young creators, which aimed to find independent creative professionals and provide them non-standard ideas for go-to-market strategy of new product

Ideas at intersection of creativity and product development
89 teams of independent creators
15 teams of semifinalists
6 finalist teams
5 intensive training days in Marketing Strategy, Digital Marketing and Creative Advertising
7 days of work on projects under the mentorship of creative industry leaders
6 non-standard solutions for product launch
1 winning team
UAH 100,000 of the prize fund